About

Demystifying the bridal shopping experience is priority No. 1 at LBR. We aren’t driven by commissions, but rather by our passion for making each and every bride’s big-day dress dreams a reality. So whether you’re buying a $1,100 dress or a $10,000 gown, we promise to shower you with attentive service and honest feedback. No markups for “celebrity” labels here. And we’ll make it fun. Because wedding planning is stressful enough as it is. Am I right?!

Equally important to team LBR is providing our clients with unsurpassed quality and style at a plausible price point. Before LBR founder and owner Maria Rubino established her first atelier in 2017, she spent years cultivating relationships with international bridal designers and salons. Fast forward to today and she boasts beaucoup industry insider contacts, many of whom she’s fortunate to call friends. Simply put, if she doesn’t have the dress you adore in stock already, she’ll find it. Tracking down a gown with a quick phone call is all in a day’s work for Rubino—and she’s quite the keen negotiator. But our bet is that you’ll find dress redemption right here at LBR thanks to our selection of the season’s most sought-after looks from bridal’s biggest names and rising-star designers.

Atelier

Spacious dressing rooms? Check. Semi-private viewing space with seating for family and friends? Not to mention flattering, floor-to-ceiling mirrors? Check and check. At LBR, we’ve removed all of the intimidation associated with luxury bridal gown shopping. Our store is intimate, immaculate and always welcoming. And our team of expert stylists stands at the ready to guide you every step of the way, from the selection process and tailoring tweaks ’til your final fitting. Pinky swear—we got you.

Maria Rubino, Founder of LBR

“How do you solve a problem like Maria? How do you catch a cloud and pin it down?” Seriously tho, LBR founder and owner Maria Rubino should have songs written about her. She’s that magical. Rubino lives and breathes all things bridal, and nothing makes her happier than connecting a blushing bride with her dream dress. Her passion and work ethic is unparalleled, a trait instilled in her by her Italian immigrant parents and massaged by myriad bridal industry mentors over the years. If she’s not on the showroom floor assisting brides with conscientious care and a smile, then she’s scouring the fashion shows and sourcing the chicest dresses. Honestly, we don’t know when she sleeps (and have stopped asking). She’s our North Star and a bride’s beacon of style—and the reason LBR is an award-winning atelier.

Community

At LBR, we consider ourselves married to our communities, and that means that we are committed to loving, honoring and cherishing them ’til… Well, you get the picture. Being an active participant in positive change gives us all the feels. And now, with the growth of the LBR brand, we are empowered to make a positive impact on both the Chicago and Greater Detroit communities who have been so welcoming and supportive of us. Enter LBR Cares, our charitable initiative serving both LBR Chicago and LBR Birmingham, Mich. For each off-the-rack dress sold, a percentage of the sale will be donated to a worthy, local charity that’s close to our hearts. (Past partnerships include St. Jude Children’s Research Hospitals, Esperanza Community Services, and the Digestive Health Foundation.) And to spread the love around, we’ll be changing up the charity quarterly. Have a cause close to your heart? Ping us and let us know. We might be ready for a new relationship.